Google Forms + HubSpot Integration

Create HubSpot Contacts/ Deals/ Tickets on Google Form submission.

What is Form Director?

Form Director is a Google Workspace add-on that directs data submitted from Google Forms to applications like Google Docs, Forms, Sheets, Contacts, Calendar, Tasks, Email, Trello, Slack, QuickBooks etc.


It is available in the Google workspace Marketplace.

Please check installation instructions to install the add-on.

What is HubSpot?

HubSpot CRM is one of the leading CRM apps currently available on the market and a winner of our Expert's Choice Award for 2018. Free and simple, HubSpot CRM is built to be a platform that allows sales teams to get started quickly without making much of a change in their existing workflow.

Google Forms to HubSpot: Use Case(s)

> "Create Contacts" in HubSpot on Google Form Submission.

Google Forms

Create Lead/People on Form Submit

Form Director


Demo Video: How to create Hubspot Contact from Google Forms

Setting up HubSpot

  • Choose HubSpot from the list of apps

  • Name your service

  • Select the application as HubSpot.

  • Choose Create under services

Configuring HubSpot

Click on "Connect to Hubspot"

  • Click on Grant accessto allow Form Director to access your HubSpot account for creating contacts

  • To create contact in HubSpot

  • Choose Contacts from the dropdown


  • Click Setup Mapping and setup the mapping.

  • Mapping of form fields to that of app fields is to be done.

  • Click on the add icon to add new mapping

  • Once you have done mapping you can save the service

  • Note : Mapping should be done between app field and form field of same type.


  • Notify your audience with success or error notifications.

  • Switch on Send Email to send email during execution.

Email Template

  • Send your own customized emails on form submission to your audience.


  • Click Pick Drive Files to attach files to Email.

  • Add attachments from previous service results.

  • Select the required service result.

Finish setting up

  • Save service.

You are all set to create contact on your Google Form submission.

  • Submit Google Form.

Sample output