Google Forms + Salesforce Integration

Create Leads, Contacts in Salesforce on Google Form Submission

What is Form Director?

Form Director is a Google Workspace add-on that directs data submitted from Google Forms to applications like Google Docs, Forms, Sheets, Contacts, Calendar, Tasks, Email, Trello, Slack, QuickBooks etc.


It is available in the Google workspace Marketplace.

Please check installation instructions to install the add-on.

What is Salesforce?

Salesforce provides companies with an interface for case management and task management, and a system for automatically routing and escalating important events.

Google Forms to Salesforce: Use Case(s)

> Create Leads on Salesforce from Google Forms

> Create Contacts on Salesforce from Google Forms

Google Forms

Create Leads/ Contacts on Form Submit

Form Director


Demo Video: How to create leads on Salesforce from Google Forms?

Create Lead/People

  • Choose Salesforce from the list of apps

  • Name your service

  • Choose Create Lead under services

Configuring Salesforce

Login to salesforce

Enable Saleforce API for your Organisation

Follow the steps to enable the Saleforce API for your Organisation

  • Log In to your salesforce account.

  • Go to SetUp(top right corner).

  • Search for "Profile".

  • Click on New.

  • Provide "Profile Name" and click on save.

  • Go to "Administrative Permissions".

  • Mark the API Enabled check box.


Steps for mapping from field with Salesforce Lead fields

  • Click on setup mapping

  • Choose the form field

  • choose the app field

  • click save

Finish setting up

  • Save service

You are all set to create Lead on your Google Form submission

Submit the Form

Submit the Google Form

See new Lead in Salesforce CRM