Why Are My Emails Going to Spam?

Why are my emails going to spam? If you’ve ever sent an email only to have it detoured to the recipient’s spam folder, you might find yourself yelling that at your computer screen from time to time.

It’s a frustrating situation – you sent an important email, but your recipient(s) probably won’t see it because, let’s be honest, how often do people really check their spam folders?

The same feeling happens when users of Form Director see the emails sent via Form Director are landing in the Spam folder of the recipient. They often mistake that the Form Director is making that going into the Spam folder. In reality, there are numerous reasons for an email to be going into the Spam folder. This article will help you to understand and resolve those.

Form Director uses Gmail of person who configures it to send the emails. So the emails are sent as if the user is sending them. So spam classification has nothing to do with Form Director as it is just a tool.

Let's get into the reasons and resolutions.

Reasons Why Emails Go to Spam

IP address is or has been used for spam

Even if you never send spam yourself, your emails could get flagged if your IP address was used for spam in the past.

If you send your campaigns through an email marketing service, your email is delivered through their servers. So if even one other customer sends spam, it could affect your deliverability as well.

Subject line is misleading

As the CAN-SPAM act states, it’s against the law to intentionally mislead someone with your subject line to induce them to view the message.

Here are some examples of misleading subject lines:

  • Did I leave my jacket at your place? This type of subject line can be used as a trick to make it look like they know you.

  • RE: CURRENTLY IN OFFICE is doubly sneaky because it can be mistaken for a reply to your email or a work-related email.

  • Urgent – Update your information. If something says “urgent,” it had better be urgent.

  • Thanks for your order! It’s super poor form to use a transactional subject line if the email isn’t actually transactional.

“From” information is inaccurate

It’s also against the CAN-SPAM ACT to mislead anyone with your “from,” “to,” “reply-to,” and routing information.

For example, if you made your email look like it’s from the President, that would be illegal. It’s an extreme example, but you get the point.

Using spam trigger words

Some spam filters are triggered by specific words in the subject line or the body of the email. Some spam trigger words are:

  • Amazing

  • Cancel at any time

  • Check or money order

  • Click here

  • Congratulations

  • Dear friend

  • For only ($)

  • Free or toll-free

  • Great offer

  • Guarantee

  • Increase sales

  • Order now

  • Promise you

  • Risk-free

  • Special promotion

  • This is not spam

  • Winner

Your email provider may have a built-in tool that checks your emails for spam trigger words before sending them.

Keep in mind that the above trigger words are common examples. They may not be specific to your email service provider, however.

So be sure to contact your provider directly to see if certain words trigger spam flags. Make a list of words to avoid in your subject line as your crafting your email copy.

How to Stop Your Emails From Going to Spam

​The familiar way to resolve this is by marking the Sender's Email as "Not Spam". Steps to follow: ​​​​

  • Enter mail.google.com in your browser and log in to your account

  • In the spam folder, open the email that you want to move to your primary inbox

  • In the box titled “Why is this message in spam?” press the “Report not spam” button

Note that you might find yourself repeating this process until Google applies the new algorithms for that particular sender.

Set spam filter for Gmail.

How to set Gmail Spam Filter:

  • 1. Log in to your Gmail account.

  • 2. Click the GEAR icon at the top right and then click SETTINGS.


  • 4. In the FROM section, type the email address of the sender that you want to keep out of your Spam Folder.

  • 5. Click CREATE FILTER.


  • 7. Click CREATE FILTER again.

Related article: https://support.google.com/mail/answer/6579